Sunday, August 9, 2009

Most Tremendous Idea of the Year

Carla forgot to mention the most significant observation about Monsieur Bonthè. As he was discussing his fifteen-year involvement in the tea business in Paris, and the unfortunate set-backs involved with getting his website up and running, and the very late nights he was having in his laboratory downstairs, his tiredness gave way to a vigor as he said, "And last night, as I was laying on the couch, I had the most tremendous idea of the year!" As intellectuals, we like tremendous ideas (especially when the year is nearly over), so we pressed him. Was it web-ordering with personal delivery? Was it providing classes on the fine art of making and drinking tea? Was it making a Bonthè franchise through a partnering with Virgin Megastores? No.

"I have an idea for a smokey black tea! ... And that is all I am going to tell you right now."

M Bonthè, his brain occupied by tremendous ideas that shine as sparkling eyes in front, knows what makes life tick, what makes it go, what makes it worthwhile. Expanding his business, making money, increasing the visibility and value of the name, is all cursory next to such a profound experience steeped in tea. I want some of that smokey black tea.

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